20 Feb Why You Need Website
Why do I need a Website? or What are the Benefits of a Website for Small Business? Read Further if you have any of these questions in mind.
A website is one of the cheapest and fastest ways for small businesses to grow and find new customers. Advances in technology have made hosting your own business website very affordable. They’ve made it possible to pinpoint the right customers for your business using online marketing and also increased the growth potential of your business immensely. The truth is, setting up a small, effective website for your small business is cheap and the rewards from having one are great. In fact, there really isn’t a good reason not to have a website for your business.
The monthly cost to host a website is often cheaper than you might think. You can find reliable web hosting services for less than five dollars per month. That’s just one less trip to a fast food restaurant per month. Our recommendation is BlueHost because of the quality of service they provide at a very reasonable price. Truthfully, it’s hard to find anything meaningful for less than five dollars these days. When you can purchase your own piece of digital real estate with access to the millions of people who browse the web every day for less than the price of a Big Mac you start to see how much a website is really worth. Your business or online store becomes open 24 hours a day, 7 days a week and works for you even while you’re sleeping. Nothing helps you sleep better than waking up to a bank account with more money in it than you had the night before.
Some people say business websites aren’t worth the hassle, but the reality is they couldn’t be more useful or effective for the average small business. The marketing and profit potential of any company website is huge. Think of your business website as a virtual business card or online office space, enabling your customers to contact you using information that is always up to date and providing them with the opportunity to buy your products and services at the click of a button. Search engine marketing programs give you the opportunity to locate valuable customers based on a variety of things such as their location, what words they search for and even the exact products they’re looking for. What does this mean for your business? More cash! Not only will you save money on inefficient, outdated marketing methods, but you’ll start to find customers that are looking for the exact product or service your business is selling. It’s a win-win situation. The customer is happy because your website helped them find what they were looking for and you and your business are happy because of the extra profit from the increase in sales.
The internet has changed the modern model for business marketing. People use search engines like Google, Yahoo and Bing to find the products and services that they need. If customers are unable to find your business through the most popular search engines like the ones previously mentioned then your business is going to miss out on additional sales and profits. Honestly, it really isn’t as hard as you might think to get your business website listed on the most popular search engines like the Google or Bing. It can take as little as a few minutes to submit your company website to monster search engines like these and hundreds more like them. If you don’t want to submit your website to search engines manually, many website hosting companies offer services that will take care of the work for you for a small fee. The web is here to make things easier, not more difficult, and any business should invest a little time and money in making the internet bring in new customers and profits.
You would only have to invest a total of about five dollars a month and a few extra minutes of your time to have your company listed on major search engines and available for the entire world to see at what your business has to offer. Your small business could literally go global in a matter of minutes. You could technically say you’re an international business owner. How do you think that would that feel? Fascinating stuff isn’t it, considering not too many years ago we were carrying around cell phones the size of large bricks.
Benefits of Having a Website for Your Small Business
For a small business owner it is vital to have your own website up and running to provide the most successful opportunities possible for your business. In the face of social media it is important to make sure your small business is competitive with other businesses and takes the first step in getting your business name spread around with a website and connect it to various types of social pages. There are many benefits to having a website aside from just getting your name out there. These reasons include some of the following:
As more and more people turn to the internet for resources and research, your business name needs to be pop up when possible customers inquire about a similar or direct business type. A website makes your business name more commonly known.
A website allows you to advertise your business including what you do and what is sold or the type of services you provide. This allows the customer to search through your pages to determine if they are interested or not. Therefore, you must make sure that your website is user-friendly and presents itself without the need of much explanation. You also need a website that will rank highly on search engines. This can be done with the use of SEO content in a blog or article section added to your website.
Connection to your customers
Having a website will allow you to connect better with your customers and draw in more customers. If you allow a page where orders can be made for products you are selling or for the customer to set up an appointment or reserve a date and time for your services then you will allow the website to do a lot of work for you. It will save you and the customer time and energy by allowing the two parties to connect without having to talk with each other directly immediately. People tend to like to save time in communicating via email or text these days, allowing a faster connection.
Make your website cell phone friendly
You will need to make sure that your website can be pulled up on all brands of cell phones. As more and more people turn to their cell phones for information, you will enable your small business to reach more people with your website as they can bring it up on their cell phones.
All of these reasons will benefit your small business with greater success when you value how important a website is in getting the word there. Consider all of the above benefits to having your own website to help make your small business successful.